Practical Guide: 10 Steps to Developing a Green Tourism Village (Buku Praktis 10 Langkah Desa Wisata Hijau)

Buku Praktis: 10 Langkah Desa Wisata Hijau 2 is a practical guide that provides strategic, step‑by‑step instructions for developing a sustainable green tourism village in Indonesia. This guide is designed to support stakeholders such as village officials, community leaders, local tourism managers, and development partners. The aim is to help rural communities harness their unique natural, cultural, and social assets to create tourism that benefits both residents and visitors.

📌 Background

Tourism in Indonesia plays a key role in economic growth, job creation, and rural development. Rural villages throughout the country have enormous potential to attract visitors for research, cultural experiences, or simply to enjoy rural life. To help stakeholders realize this potential in a sustainable and environmentally friendly way, the Indonesian Ministry of Cooperatives and Small and Medium Enterprises, along with other partners, developed earlier green tourism village guidelines and has now expanded them into this second practical edition.

This practical guide complements earlier publications by offering a more structured approach to developing a village into a recognized Green Tourism Village, often referred to as Desa Wisata Hijau.

🛠️ Goals of the Guide

The guide aims to support stakeholders in taking concrete actions to:

• build local capacity for tourism management,
• preserve the natural and cultural environment,
• strengthen local economic benefits,
• and align tourism development with sustainability principles.

It is recommended that readers familiarize themselves with earlier policy and conceptual guides to better understand the underlying definitions, policy support, and procedural models before using this practical handbook.

👣 10 Key Steps to Develop a Green Tourism Village

The guide outlines 10 practical steps to support systematic development of a sustainable tourism village:

1. Build Shared Commitment
   Cultivate agreement and cooperation among local leaders, community members, and partners.
2. Map Village Assets and Challenges
   Identify and assess natural, cultural, and social resources, as well as any constraints that must be addressed.
3. Establish or Strengthen Village Tourism Institutions
   Create or reinforce local tourism governance structures to guide development efforts.
4. Draft Strategic Plans
   Prepare clear vision, mission, and work plans to guide medium‑ and long‑term tourism development.
5. Prepare Human Resources (HR)
   Train community members so they can participate professionally in tourism management and guiding.
6. Develop Support Infrastructure
   Plan and build necessary facilities and services to support tourism while preserving the environment.
7. Formulate Village Tourism Branding
   Establish a unique identity and branding strategy to make the village stand out as a destination.
8. Design Tourism Packages
   Develop tourism products and experiences that integrate local culture, nature, and community activities.
9. Marketing and Partnerships
   Promote the village through marketing strategies and establish partnerships with tourism networks and businesses.
10. Monitoring and Evaluation
    Continuously monitor implementation and evaluate outcomes to ensure sustainable development and improvement

🌿 Importance of Green Tourism Villages

A Green Tourism Village focuses on sustainability across environmental, social, and economic dimensions. Villages adopting this approach aim to create tourism that:

• respects and preserves local ecosystems,
• enhances community welfare,
• and provides meaningful experiences for visitors without damaging natural or cultural heritage.

This approach aligns with broader national efforts to make rural tourism more resilient and beneficial for local communities while protecting environmental quality.

🤝 Collaboration and Multi‑Stakeholder Support

The guide emphasizes that successful development of a tourism village cannot be achieved by the village alone. It requires collaboration and support from:

• government agencies (national and local),
• private sector partners,
• academic institutions,
• community organizations,
• and civil society.

Such partnerships help provide resources, expertise, and networks that support sustainable development and long‑term success.

📝 Conclusion

Buku Praktis: 10 Langkah Desa Wisata Hijau 2 is a valuable resource for communities and stakeholders looking to develop inclusive, environmentally friendly, and economically beneficial tourism at the village level. With its practical steps and clear guidance, this handbook provides a roadmap to help rural areas grow as green tourism destinations that support both sustainability and community prosperity.

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